At Clays, Christmas is anything but ordinary. Our festive offering combines immersive, competitive entertainment with beautifully designed, countryside-inspired bars in the heart of the city, creating a Christmas experience that is playful, premium and completely unexpected.
Rather than applying a single festive look across all locations, Clays developed four distinct Christmas venue concepts, each carefully designed to reflect its location, architecture and audience. This approach allows clients to choose a Christmas party that genuinely suits their guests, rather than adapting to a one-size-fits-all solution.
Each venue leaned confidently into its own identity. Clays City delivered a Retro Christmas inspired by nostalgic interiors, bold colour and playful festive touches. Clays Canary Wharf embraced a Glam Christmas, filled with tinsel, high-shine finishes and statement styling. Clays Soho elevated a listed building with a Classic Christmas concept, using rich timbers, deep greens, reds and bespoke décor. Clays Birmingham became a Christmas Disco, featuring mirrored details, disco balls and festive sparkle.
What truly sets Clays apart is our immersive clay target shooting experience, which is seamlessly integrated into each Christmas concept. Guests are not simply attending a party. They are actively participating in an inclusive, high-energy experience that encourages connection, competition and shared celebration.
By combining design-led venues, interactive entertainment and tailored festive theming, Clays delivers Christmas events that feel modern, memorable and unmistakably different in a crowded festive market.

Creating a memorable festive atmosphere is central to the Clays Christmas experience. From the moment guests arrive until final drinks are poured, they are immersed in a carefully curated environment of décor, lighting, music and live entertainment, all designed to maintain energy and elevate the overall guest journey.
Each venue’s Christmas theme is carried through every detail. Bespoke décor, considered lighting and carefully chosen colour palettes ensure guests feel transported into a distinct festive world, while still experiencing a consistent Clays identity across all locations.
Entertainment plays a crucial role in shaping the atmosphere. Throughout the festive period, Clays hosted live DJs, saxophonists, percussionists and trumpet players, creating a dynamic soundtrack that evolved naturally with the energy of the room. In Soho, drag performers added an extra layer of theatricality and fun, perfectly complementing the venue’s classic Christmas styling and encouraging guest interaction.
Our 2024 festive strategy focused on launching four new Christmas venue concepts, encouraging repeat bookings across different Clays locations while appealing to a broad range of corporate and social audiences. These themes supported our wider objective of creating a gaming-led social environment that feels nostalgic, high-energy and genuinely fun.
The result was an atmosphere that felt immersive yet effortless. Guests enjoyed premium hospitality, live entertainment and competitive gameplay within festive spaces that were vibrant, inclusive and designed to create lasting memories.

Sustainability and responsibility are embedded into how Clays designs and delivers its Christmas events, ensuring our festive celebrations are both impactful and thoughtfully managed.
Our festive menus are developed with seasonality, quality and efficiency in mind, helping to reduce food waste while maintaining a premium guest experience. Where possible, menus are pre-ordered for events, allowing kitchen teams to plan accurately, manage portion control and minimise excess without compromising on choice or quality.
Across our venues, Clays prioritises reusable and long-term décor over single-use seasonal materials. Many festive elements are custom-made to complement our permanent venue styling, allowing them to be reused year after year rather than discarded after a single season. This approach ensures our venues remain visually impactful while reducing unnecessary waste.
We work closely with trusted suppliers to support responsible sourcing across food and beverage, favouring partners who share our commitment to quality and sustainability. Our operational teams are also trained to deliver high-volume festive events efficiently, reducing unnecessary energy usage, waste and overproduction during our busiest period.
By integrating sustainability into menu planning, décor design and operational delivery, Clays demonstrates that responsible practices and exceptional festive experiences can go hand in hand.

Food and drink are a central part of the Clays Christmas experience, designed to enhance the energy of the venue while remaining social, flexible and indulgent.
Our festive menus focus on sharing-style dishes and crowd-pleasing favourites, allowing guests to enjoy high-quality food without interrupting the flow of the event. This relaxed format encourages movement, conversation and engagement, making it perfectly suited to a gaming-led experience where guests are active throughout the evening.
Drinks packages are equally considered, offering flowing drinks options for seamless hosting alongside premium wines, beers and non-alcoholic alternatives. Seasonal cocktails are created exclusively for the festive period, adding an extra layer of personality and indulgence to each booking.
Each venue also features bespoke festive cocktails aligned with its Christmas theme, reinforcing the individuality of the spaces and creating memorable talking points for guests. These carefully curated menus ensure food and drink feel integrated into the overall experience rather than an afterthought.
Whether hosting a corporate Christmas party, client entertainment or a social celebration, Clays’ food and beverage offering elevates the guest experience without becoming formal or restrictive. The result is premium hospitality that complements the pace, energy and fun of the event.

Exceptional delivery is fundamental to the success of Clays Christmas events. Every booking is supported by dedicated events and operations teams, ensuring a seamless experience from enquiry through to event execution.
Clients are guided through the planning process by experienced event professionals who manage guest numbers, timings, packages and special requirements. This structured approach provides clarity and confidence, allowing hosts to focus on their guests rather than logistics.
On the day, our operations teams oversee guest flow, experience delivery and service standards, ensuring smooth transitions between shooting, food, drinks and entertainment. This attention to detail ensures events maintain momentum while remaining relaxed and enjoyable for guests.
The clear separation between planning and delivery allows Clays to successfully host high volumes of festive events without compromising on quality or service. This operational strength is key to delivering consistently high standards throughout the Christmas period, even at peak capacity.

Entertainment is at the heart of the Clays Christmas offering. Our immersive clay target shooting experience provides built-in engagement, competition and excitement, ensuring every guest feels involved regardless of ability or experience.
The experience naturally encourages interaction and shared moments, making it ideal for corporate celebrations, client entertainment and social gatherings. Guests play together, compete together and celebrate together, creating a dynamic and inclusive festive atmosphere.
Beyond the shooting experience, Clays enhances Christmas events with a range of live entertainment and personalised elements. Throughout the festive season, venues feature live DJs, saxophonists, percussionists and trumpet players, building energy and atmosphere throughout the event. In select venues, drag performers add theatrical flair and memorable moments of surprise.
Personalised welcome screens and tailored event formats further elevate the experience, ensuring each event feels bespoke and considered. These entertainment layers transform Christmas parties into multi-sensory experiences that are lively, inclusive and distinctly Clays.

Clays stands out in the Christmas market by delivering festive events that combine immersive entertainment, standout venue design and consistently exceptional delivery. In a landscape dominated by predictable formats, Clays offers something genuinely different.
Our ability to deliver four distinct Christmas concepts across our venues allows clients to choose an experience that genuinely suits their audience. Each concept is thoughtfully designed to reflect its location and guest demographic while maintaining a strong, recognisable Clays identity.
At the centre of every event is our immersive clay target shooting experience, which ensures guests are actively involved throughout the celebration. This inclusive format breaks down barriers, encourages interaction and creates natural energy, making it equally effective for corporate parties, client events and social gatherings.
Live entertainment, bespoke festive styling, premium food and drink packages and personalised event elements elevate each booking further. These experiences are delivered seamlessly by dedicated events and operations teams, allowing Clays to host high volumes of festive events without compromising on quality or attention to detail.
Clays does not simply host Christmas parties. We create design-led, entertainment-driven festive experiences that are engaging, inclusive and unforgettable. By combining originality, flexibility and operational excellence, Clays sets a new benchmark for Christmas events and is a deserving winner of this award.