At 30 Euston Square, genuine warmth and unforgettable festive experiences aren’t just created by aesthetics – they’re crafted by the people.
Working as one supportive, interconnected community, every possibility is explored to make each celebration feel special, from the first welcome at Reception to the final touches delivered on the event floor. Christmas is the result of an entire ecosystem, operating as one through daily and weekly meetings to ensure every detail aligns seamlessly for our guests.

At the helm of these decisions are longstanding team members who share their years of experience to further develop the venue and uplift newer members of staff:
• Kata – Deputy General Manager (10 years)
• Anca - Operations Manager (9 years)
• Daniel - Deputy Operations Manager (6 years)
• Ingrida – Hospitality Manager (11 years)
• Manuela – Senior Events Manager (8 years)
• Id – Kitchen Assistant (8 years)
• Tony – Back of House Supervisor (11 years)
• Lauras – Team Leader (11 years)

Multiple team members have been part of the organisation for over 11 years, exemplifying the nurturing environment that encourages commitment and career development that makes every single Christmas party shine. The team brings together individuals with varied experience from across hospitality, events, catering, and corporate services, offering a diverse range of understanding and creative solutions to any challenge. Whether planning a Festive Feast with a sit-down, three-course meal or a Jingle & Mingle standing reception, the team is known for embodying the holiday spirit as they deliver seamless, detail-orientated service – from ensuring every garland is perfectly placed to last minute adjustments as often expected with this time of year. It is under their diligence that the venue is continually evolving its package and decorations to ensure that no two years are the same and

Exceptional Christmas hospitality is woven into the very fabric of how the team works together. Operationally, the team has adopted new approaches to improve workflow and communication. When it comes to Christmas party planning, where guests are continually supplying new information such as entertainment requests, dietary requirements and more, daily operations meetings are a cornerstone of success, allowing departments to align, plan, and address issues before they escalate. This level of preparation allows the team to respond gracefully to the last-minute changes that so often come with live events.

From the moment a Christmas booking is received, the entire venue rallies behind it. Operations adjust layouts to support growing guest numbers, while the kitchen thoughtfully develops new menus, going as far to introduce festive hot buffets for conferences and refining dishes to elevate every celebration.

The return of clients for their second and third consecutive years is one of the clearest reflections of the heartfelt service delivered across the venue.
The venue is welcome It is demonstration of the adaptable, guest-focused packages crafted by Sales, and the consistent delivery from the Operations Team, who rise to the challenge of evolving event formats. Working hand-in-hand, 30 Euston Square seamlessly reimagine layouts and flow, ensuring each celebration feels effortless, polished and undeniably festive.

Prior this holiday season, the team reviewed how they prepare for events. New approaches include daily operations meetings to align, plan, and address any queries before they escalate. These meetings ensure the team is ready to handle last-minute revisions to event plans.

In 2025, the team has seen triple the amount of bookings for their Christmas parties and festive private dining’s. This demonstration in both the quality of service that has clients returning for multiple years in a row and the evolution of the product that has drawn in new enquiries. Going above and beyond to ensure clients are informed about their festive menu decisions, the team hosted a menu tasting, offering samples of wine pairings along with each dish to create a full encompassed dining experience that leaves guests merry.

As an all-in-one event space, allowing guests to eat, drink and dance on-site, the team have to adopt multiple roles from venue hosts to caterers and entertainment suppliers. They take on every challenge with ease, going above and beyond to create an experience for guests in a singular space.

Internal improvements have also played a role in keeping the team connected and inspired. The launch of Your Voice, an internal newsletter, along with the introduction of a structured Employee of the Month programme, regular work anniversary celebrations, and staff surveys, has created more touchpoints for recognition and feedback. These platforms help the leadership team monitor sentiment and adjust accordingly to ensure that Christmas events benefit from the internal developments.

The team measures the effectiveness of initiatives through client feedback, team engagement scores, and operational performance. Trends are closely tracked, and weekly updates ensure quick response to both opportunities and challenges. This agile and collaborative style has been important during high-pressure events, where resilience and communication are essential.

From the moment planning began for this year’s festivities, 30 Euston Square has going above and beyond. The festive feeling struck them early in the year as they planned a photoshoot dedicated to their Christmas Parties to showcase the room layouts and dishes that clients could expect throughout the season. They levelled this dedication up with marketing activations at the Christmas Party Show by handing out Christmas baubles filled with festive Florentines to attendees. This continual innovation extended into the sales process as they built packages with adaptability to ensure that all client needs were met. They went on to incorporate the holiday spirit into every event type by building out.

Internally, the decorations at 30 Euston Square have increased, with a Christmas tree and garlands on every floor to ensure that the festive spirit follows guests no matter where their event is held within the building. The refurbishment of the rooftop terrace creates an ample extension to the State Rooms, allowing guests to enjoy an evening with stunning views of London while staying warm with outdoor heaters and Après Ski inspired décor.

The cold British weather means that an efficient cloakroom is essential for the success of any Christmas party, which is why 30 Euston Square has introduced a paperless cloakroom system via Chexology. This innovation has been widely praised by guests for its ease of use, sustainability, and efficiency. The system eliminated paper waste entirely, aligning with client expectations around environmental responsibility. It’s a small but impactful example of how the team consistently seeks ways to elevate the guest experience while supporting long-term goals.

What distinguishes this team from others in London is their genuine connection to the venue’s mission, their willingness to innovate with purpose results in consistently excellent feedback. Creativity is not limited to major events, every party no matter whether it is big or small is given the same attention. Their dedication is visible in the way the team personalises every detail, from changing menus to ensure that any dietary requirements can still have the traditional Christmas elements even without pork, turkey or any other key allergens.

Their sustainable, locally sourced and seasonal produce create highlights within the menu. The quality of the food speaks for itself and the skill of the chefs at 30 Euston Square makes it all shine. A dish that has been spoken about with great regard is the showstopping Christmas Tree pudding. Featuring seasonal pear stewed in mulled wine, the dessert tastes sensational and looks amazing, bound to be an absolute fan-favourite throughout the season.

In a year marked by both challenges and achievements, the team at 30 Euston Square has stood out for their adaptability, integrity, and continued drive to be better every day. Through thoughtful innovation, exceptional teamwork, and client-first thinking, they’ve not only exceeded targets and embodied the festive spirit—they are hospitality personified.