ETM Collection oversees a curated portfolio of ten standout London venues, spanning rooftop bars, restaurants, and destination drinking spots. Skyline bars Wagtail, Kitty Hawk, and Aviary are celebrated for panoramic views, crafted cocktails, and vibrant atmospheres. Long Arm Brewery & Tap Room offers a distinctive experience with tank-to-glass beers and regularly rotating craft beers that keep guests coming back.

The group’s restaurants cater for every occasion: from The Jugged Hare, with its daily changing, game-led menu, to The Botanist in Chelsea, an iconic dining destination. Each venue has its own identity, yet all share a focus on premium dining, inventive drinks, and memorable guest experiences. Other sites, including Chiswell Street Dining Room, Burdock Café & Cocktail Bar, and Marlow Café, Bar & Restaurant, provide relaxed, high-quality dining in the heart of The City.

Founded by brothers Ed and Tom Martin, ETM Collection has become synonymous with some of London’s most loved hospitality concepts. Guests can expect creative drinks programs, featuring classic cocktails, original serves, and thoughtfully curated wine lists.

ETM Collection’s vision for Christmas is to create a season to savour, defined by extraordinary hospitality and unforgettable experiences. From intimate lunches to large-scale parties, the group combines indulgent dining, cosy pub warmth, and breathtaking rooftop celebrations. Flexible spaces, bespoke menus, thoughtfully curated packages, and dedicated event planners ensure every celebration is seamless, personalised, and full of joy. The goal is simple: craft Christmas events that leave lasting memories, where every guest feels looked after, delighted, and immersed in the spirit of the season.

ETM Collection brings a distinctive festive vision to each venue, blending creativity, atmosphere, and attention to detail while maintaining a consistent standard of premium hospitality.

At Kitty Hawk Rooftop Restaurant & Bar, A Pop of Christmas transforms the space into a magical playground of twinkling lights, cascading presents, and playful gift box garlands. Guests enjoy open-air terraces, skyline views, and bespoke festive menus, escaping the bustle of Covent Garden for an immersive seasonal retreat.

Aviary Rooftop Bar & Restaurant delivers Chalet Nights, a woodland-inspired rooftop wonderland. Rustic pine décor, twinkling lights, and private heated igloos with sheepskin throws and lanterns combine alpine charm with city sophistication. Weekly DJ sets carry après-work drinks into high-energy late-night celebrations, creating intimate, Instagram-worthy moments for groups of any size.

Wagtail Rooftop, Restaurant & Terrace presents The Après Escape, in partnership with GREY GOOSE® Vodka. Fairy lights, pinecones, lanterns, and cosy blankets transform the venue into a glamorous alpine-inspired terrace. Guests enjoy festive cocktails, live DJs, and panoramic city views, blending mountain indulgence with London sophistication.

Across all venues, creativity is anchored by consistency. Each site celebrates the season through thoughtful décor, elevated drinks programs, and seasonal menus, all reflecting ETM’s ethos of premium dining and exceptional experiences. While every venue has its own story and visual identity, all share a commitment to festive innovation, attention to detail, and immersive storytelling, ensuring guests enjoy distinctive and cohesive Christmas experiences throughout the collection.

​​ETM Collection creates unforgettable festive atmospheres by combining immersive décor, curated entertainment, and spectacular settings. At Kitty Hawk, twinkling lights, cascading presents, and playful gift box garlands bring the A Pop of Christmas theme to life, while open-air terraces and elegant interiors frame panoramic London views. Bespoke canapés, cocktails, and live seasonal energy ensure every visit—from intimate lunches to large celebrations—is magical.

Aviary offers Chalet Nights, blending alpine charm with modern sophistication. Rustic pine décor, lanterns, and private heated igloos create intimate, immersive experiences. Weekly DJs carry guests from après-work drinks into late-night festivities, delivering high-energy, Instagram-worthy moments for groups of all sizes.

Wagtail channels the après-ski spirit with The Après Escape, combining fairy lights, pinecones, and cosy blankets with panoramic skyline views. Free-flowing brunches, high-energy DJs, and bespoke cocktails create an energetic, celebratory vibe.

Across the group, the atmosphere is enhanced by tailored lighting, curated music, and seasonal rituals, from Champagne toasts to interactive experiences. Each venue’s personality is distinct, yet all share ETM Collection’s commitment to elegance, creativity, and guest-focused hospitality. The result is a series of immersive celebrations where design, entertainment, and thoughtful details converge to create lasting festive memories.

ETM Collection delivers innovative, premium festive dining and drinks, ensuring every celebration is memorable. Across the Collection, guests enjoy seasonal menus, creative cocktails, and flexible Christmas party packages for groups of any size.

Festive menus elevate British winter classics with inventive touches: Kitty Hawk offers roasted salmon Wellington with potted brown shrimp butter, slow-cooked ox cheek, and roast Norfolk turkey; Wagtail features Wood Pigeon with celeriac purée, Fillet Mignon with potato terrine, and indulgent chocolate desserts; Aviary serves roast Norfolk turkey, slow-cooked beef cheek, and Christmas Day specials such as Grassroots Farm Beef Wellington and Salmon en Croûte.

Signature cocktail programmes include St-Germain Elderflower serves at Kitty Hawk, PATRÓN creations at Aviary, and GREY GOOSE® festive twists at Wagtail, offering drinks experiences to match the elevated menus.

ETM’s Christmas party packages enhance flexibility for group celebrations. Classic and premium canapés, large bites, and sliders start from £75–£85 per person, featuring smoked salmon blinis, truffled chicken vol-au-vents, porcini mushroom arancini, and festive sliders. Bowl food options, including king prawn green curry, seabass ceviche, and crispy gnocchi, are available from £35 per person. Drinks packages provide four hours of unlimited beer, wine, spirits, and soft drinks for £75 per person, featuring premium spirits, craft beers, and selected wines.

By combining thoughtfully designed menus, inventive cocktails, and tailored group packages, ETM Collection ensures every venue delivers a consistent standard of quality while allowing celebrations to feel personal, immersive, and indulgent. From intimate lunches to large-scale rooftop events, the collection offers dining and drinking experiences that are imaginative, premium, and unmistakably festive.

Consistency across ETM Collection’s venues is achieved through a clearly defined brand DNA, structured training, and strong operational standards. Leadership sets the cultural tone, ensuring that hospitality excellence is embedded across every venue, while teams are empowered to deliver warm, confident, and genuine service.

Guest feedback, social reviews, and regular observations are used to monitor quality and respond to trends in real time. Advanced masterclasses in mixology, wine, and Champagne enhance staff expertise, while ongoing coaching ensures teams can deliver intuitive, memorable hospitality across brunches, lunches, dinners, and high-energy evening experiences with music, DJs, or live sport.

Managers combine strategic oversight with operational attention to detail, ensuring venues consistently deliver high-quality food, drinks, and experiences, while maintaining efficiency and profitability. The senior leadership team provides strategic guidance, leveraging extensive industry knowledge to drive innovation and sustainable growth.

ETM Collection’s service philosophy blends people, culture, training, and operational excellence. By investing in staff, prioritising guest experience, and continually innovating, the group ensures hospitality is memorable, profitable, and sustainable. Every team member is empowered to create celebrations that exceed expectations, leaving guests delighted and eager to return.

ETM Collection is committed to reducing environmental impact and supporting communities, ensuring festive operations reflect responsibility and care. The group partners with Zero Carbon Forum, which completed a comprehensive FRI review to identify opportunities to reduce emissions and operational costs.

The group also partners with Magic Breakfast, supporting children who arrive at school hungry. From 1st January to 31st March, a discretionary £1 donation is added to bills across restaurants, providing almost three nutritious breakfasts per donation. By helping remove hunger as a barrier to learning, ETM Collection contributes to wellbeing, focus, and attainment for children nationwide.

Through these initiatives, ETM Collection demonstrates a clear strategy that combines environmental responsibility with social impact, ensuring operations—from festive celebrations to everyday service—align with sustainable practices and community support. The group’s approach shows that hospitality can be both joyful and responsible, creating lasting positive impact for people and the planet.

ETM Collection stands out in the Christmas catering market through world-class hospitality, creative festive concepts, and unmatched flexibility across London’s most sought-after venues. From intimate lunches to large-scale celebrations, dedicated event planners guide parties from conception to execution, ensuring every detail—menus, drinks, décor, and entertainment—is seamless, personalised, and memorable.

The venues themselves are a key differentiator. Wagtail, winner of Bar of the Year 2025 (London Lifestyle Awards), hosts up to 360 guests for exclusive events, with private terraces and dining rooms for 60–270 guests. Jugged Hare, awarded Best Casual Dining 2025 (City AM Toast the City Awards), offers exclusive hire for 220 guests or private dining for 60. Other venues, including Kitty Hawk, Aviary, Long Arm Brewery, and Botanist Sloane Square, provide similarly versatile capacities and layouts, combining skyline terraces, private rooms, and elegant interiors to suit any celebration.

ETM Collection further distinguishes itself through innovative menus, premium drinks packages, and immersive experiences. Guests enjoy cocktails in partnership with GREY GOOSE®, PATRÓN, and St-Germain, paired with three-course festive menus, canapés, or bowl food packages. Heated rooftop terraces, private igloos, and bespoke décor create Instagram-worthy, memorable moments that competitors cannot replicate.

By seamlessly blending scale, creativity, service, and premium offerings, ETM Collection ensures every Christmas event is extraordinary, regardless of size or style. The group’s attention to detail, imaginative concepts, and award-winning venues make it the clear choice for excellence in festive catering, setting the benchmark for London hospitality while creating celebrations that guests will remember for years to come.