The Christmas party offering at BrewDog Waterloo blends bold festive styling with the venue’s distinctive, high-energy personality, creating an experience that is both traditional and refreshingly unconventional. The overall theme is unapologetically festive, but delivered with a modern, playful edge that reflects BrewDog’s brand and the scale of the venue (capacity of 1700 guests).

Creatively, what sets BrewDog Waterloo apart is its flexibility and variety. The venue seamlessly combines multiple experiences under one roof—live DJs, dancefloor moments, interactive games, and optional live entertainment, that allow clients to create a party that feels bespoke. We encourage clients to bring in external entertainment and branding opportunities to really turn the venue into their dream Christmas Party venue. The venue is so mailable, which means we can move things around and remove bits to make room for things like vinyls dance floor wraps, production equipment, live bands, drag performances, roaming performers, additional photobooths, etc.

Ultimately, BrewDog Waterloo’s Christmas concept is unique because it offers more than a standard sit-down or themed party. It delivers a vibrant, multi-layered celebration that balances festive nostalgia with modern production, creating a personalised and exciting experience that people will talk about for ages.

We create a memorable festive atmosphere by fully embracing Christmas and transforming the venue into a high-energy celebration space from the moment guests arrive. The décor sets the tone immediately, with two giant Christmas trees, garlands, and baubles throughout the venue, creating an immersive and unmistakably festive environment.

Lighting plays a crucial role in shaping the experience as the day turns into night. A large disco ball and colour-changing lights elevate the space, transforming the dancefloor into a vibrant party setting that carries on into the early hours. This dynamic lighting keeps the atmosphere lively, fun, and unmistakably celebratory.

Music is at the heart of the experience. A live DJ delivers a curated mix of Christmas classics and party anthems, maintaining high energy levels and ensuring the celebration never loses momentum.

And if that wasn’t enough, we have Christmas crackers on hand to spark a sense of nostalgia and fun, bringing out guests’ inner child and adding an extra touch of festive magic to the overall vibe.

We also offer our largest clients who exclusively hire out either 1 floor or the entire venue, to programme the screens in our venue with their own branding and videos to really add that personalised touch and add to the overall experience.

For Christmas this year, BrewDog Waterloo made a conscious decision to rethink a traditional festive element at scale. With over 40,000 guests booked across 52 days, we replaced our standard Christmas crackers with a more sustainable and inclusive alternative.

The new crackers are fully recyclable, contain no plastic gifts, and have no snap. Removing the snap was an intentional choice to make the experience more inclusive for guests who may be sensitive to loud noises, ensuring everyone can enjoy the festive moment comfortably. By eliminating plastic components, we significantly reduced waste while still retaining the fun and communal aspect of pulling a cracker together.

We also focus on responsible hospitality. Our team is trained to promote safe and responsible drinking, and we provide ample non-alcoholic options to ensure all guests can enjoy the celebration responsibly (we may predominately sell beer, but we've got lots of other options too).

At BrewDog Waterloo, our menus and drinks packages are designed to elevate the guest experience by combining festive classics, creative twists, and inclusivity, ensuring every guest leaves satisfied and impressed.

Our tiered buffet menu features winter favourites such as turkey, pigs in blankets, and stuffing balls, alongside playful variations like deep-fried brie wedges, which are always a crowd-pleaser. Additional add-ons such as Brussels sprouts, sage and rosemary fries, and decadent desserts, allow clients to customise the offering to suit their group and add extra festive flair. We provide a balanced mix of vegan, vegetarian, and meat options, and for guests with specific allergies or dietary requirements, we offer a meal token system. This allows them to order directly with our management staff, ensuring full compliance with allergen protocols and a seamless dining experience.

Our beverage offering is equally impressive. With two bars and 60 draught lines across the venue, clients can set up a bar tab or opt for welcome drinks and tailored drink packages, keeping queues short and the atmosphere flowing. We cater to all preferences, offering a wide range of beers, wines, spirits, and soft drinks. For those seeking something extra, our in-venue Grind Cocktail Bar can create bespoke cocktails and mocktails, providing unique options that complement the festive menu.

This year we even created a custom cocktail (complete with edible glitter) for one of our full venue hires, meant to replicate a drink a drinks from their video games and it turned out amazing and the client was so surprised and happy!

At the heart of every event we deliver is a clear focus on creating an experience guests will remember long after the night ends—and a Christmas party that becomes the talk of the office. We achieve this through detailed planning, clear communication, and a highly coordinated team approach.

Our dedicated Event Manager, Annelise, oversees all large bookings and acts as a single point of contact throughout the planning process. This ensures consistency, clarity, and a personalised experience, while giving clients confidence that every detail is being carefully managed.

Comprehensive Event Management Plans are developed months in advance, covering all operational, technical, and service requirements. These plans are shared with the wider venue team well ahead of the event to gather feedback, identify any potential challenges, and ensure full alignment across departments. Final details are then confirmed with the client to guarantee expectations are met and exceeded.

On the day of the event, Annelise remains on hand to ensure the client is fully looked after and that the event runs smoothly from start to finish. All communication between the client and the venue is managed through her, providing a clear and efficient channel for any requests, updates, or last-minute adjustments. This approach allows the on-site team to focus on delivery, while the client enjoys a seamless, stress-free experience.

Together, this structured yet flexible process enables us to deliver events smoothly, professionally, and to a consistently high standard consistently recognised by our clients.

We offer a wide range of entertainment options and add-ons designed to elevate our parties and create a truly standout experience. Guests can tailor their event package with interactive activities that encourage friendly competition, social engagement, and high-energy fun throughout the night.

Our venue features six Duckpin Bowling lanes, ideal for casual games and group challenges, as well as four Oches in our Interactive Darts Lounge, combining technology-driven gameplay with a social atmosphere. We offer different games in the darts lounge and can even create personalised quizzes for clients to play. For something more unexpected, our giant slide adds a playful, high-impact element that never fails to get guests talking.

We also provide three Ping Pong tables, which can easily be converted for Beer Pong, giving guests flexible options that suit both daytime socials and late-night celebrations.

To complement the activities, we offer premium experiential add-ons. An Ice Cream Van buyout is a popular choice, delivering a nostalgic treat and a fun talking point for guests. Our Photobooth hire adds another layer of engagement, with extensive customisation options. Clients can add their logo to photo printouts, opt for a fully branded takeover with a custom background, include bespoke messaging, and even update the user experience on the microsite to allow guests to download GIFs of their photos.

BrewDog Waterloo stands out in the Christmas catering market because everything we do is built around one simple principle: putting the guest first. Every decision, from menu design to event delivery, is made with the aim of creating an experience that feels personal, memorable, and genuinely enjoyable for everyone attending.

We pride ourselves on our flexibility and solution-focused approach. We (almost) never say no. Instead, we work closely with clients to understand what they want to achieve and find ways to make it happen, or provide a solution as close to the request as possible. Whether that means adapting menus, reworking layouts, adjusting timings, or introducing bespoke entertainment or branding elements, our team is committed to delivering the event the client envisions, not a fixed, one-size-fits-all package.

Our venue offers exceptional opportunities for personalisation. With multiple spaces, flexible layouts, and a wide range of entertainment, décor, and food and drink options, clients can tailor both the look and flow of their event. From branded photobooths and custom menus to private areas, interactive games, and personalised run-of-show planning, we ensure guests feel like the venue has been created specifically for them.

What truly sets us apart is the combination of scale and care. We successfully deliver Christmas events for tens of thousands of guests while maintaining a high-touch, detail-driven approach. Dedicated event management, proactive communication, and on-the-day support ensure a seamless experience from planning through to delivery.

Ultimately, BrewDog Waterloo deserves to win because we don’t just host Christmas parties, we create tailored, high-energy events that put guests at the centre and consistently exceed expectations in a competitive Christmas market.