Our Christmas success is powered by a leadership team that blends entrepreneurial flair with operational precision.

Chris Scriven (Founder) and Will Goy (Founder) remain closely involved throughout the festive period, providing strategic oversight, supplier relationships and on-the-ground problem solving when volumes peak. Their passion for hospitality culture sets the tone for the entire business.

Stefan Boxall (Managing Director) drives commercial performance and standards across all Christmas operations, ensuring every contract is deliverable, profitable and aligned with client expectations.

Adam Sawford (Operations Director) is the engine room of the festive season, coordinating logistics, staffing, production schedules and contingency planning across multiple sites and tight turnarounds.

Sofia Vignaroli (Head of Events) leads client experience from enquiry to event close-down, translating briefs into flawless Christmas celebrations with warmth, creativity and meticulous detail.

Behind the scenes, Jazmin Bispham (Company Administrator) keeps compliance, documentation, payroll and supplier coordination running seamlessly, which is critical when hundreds of seasonal staff are deployed.

Driving demand, Alex Ryan (Group Sales Director) shapes Christmas sales strategy while Freddie O’Brian (Business Development Manager) focuses on relationship-building and securing repeat and referral business year after year.

What makes this team special at Christmas is not just experience, but shared accountability. Every leader is hands-on during peak season, stepping into service, site visits and late-night problem solving ensuring our clients never feel the pressure we manage behind the scenes.

Christmas is our most demanding trading period, and it is where our team culture truly comes alive.

We operate a cross-department festive planning hub throughout the season, bringing Sales, Events, Operations and Leadership together weekly to stress-test every booking. Alex and Freddie flag commercial commitments early, Sofia translates client briefs into detailed guest experiences, while Adam pressure-tests logistics, staffing and production plans in real time. This joined-up approach ensures risks are identified and resolved weeks before they ever reach a client.

When challenges do arise, the response is immediate and collective. Founders Chris and Will remain hands-on and visible throughout December, empowering rapid decisions without hierarchy delays. It is not unusual to see Directors on site, stepping into service, coordinating logistics or personally reassuring clients when last-minute changes occur.

A defining example came on opening night, when a major machinery failure affected our toilet facilities while hosting 500 guests. With no external support immediately available, the entire leadership team on site jumped into action, managing guest flow, implementing temporary fixes and maintaining a calm, professional front-of-house experience so the event could continue without disruption. Overnight, the team coordinated the emergency sourcing and transport of a two-tonne replacement unit, which was driven in and craned into position by 6am the following morning, ensuring the venue was fully operational for the next day’s service.

Our culture is built on ownership: no one ever hears “that’s not my job”. From admin to MD, every member steps up in December, united by a shared commitment to make every Christmas celebration feel effortless for the client, whatever happens behind the scenes.

Our professionalism is built on preparation, consistency and visible leadership throughout the Christmas season.

Every festive event follows a structured planning framework, including detailed function sheets, production schedules, staffing plans and venue-specific risk assessments. Sofia leads the client journey from initial brief to final sign-off, ensuring that expectations are clearly documented and that nothing is left to chance. Adam’s operations team then translates those plans into robust logistical schedules covering transport, equipment, food production and contingency planning.

Pre-season training equips both permanent and seasonal staff with clear service standards, brand values and escalation procedures, while Jazmin ensures that contracts, compliance, payroll and staffing documentation are flawless — removing distractions so frontline teams can focus purely on guest experience.

Client communication is proactive, not reactive. We provide clear timelines, confirmation calls and pre-event walk-throughs, with Alex and Freddie personally overseeing key accounts to ensure that long-standing Christmas clients feel valued, informed and supported at every stage.

On event days, our leadership team remains on call and present across sites, conducting venue visits, quality checks and real-time problem solving. Issues are handled discreetly and professionally, often without the client ever becoming aware of the complexity behind the scenes.

This disciplined, client-first approach consistently delivers smooth service, calm event environments and high-quality guest experiences, even under the intense pressure that defines the festive season.

Our team treats every Christmas season as an opportunity to refresh, reimagine and elevate the guest experience rather than repeating a standard formula.

A defining part of our creative approach is the direct involvement of founders Chris Scriven and Will Goy in the concept creation, theming and overall guest experience for every Christmas event. Both are present on site throughout the season, working hands-on with clients and teams to ensure that each celebration reflects the brief, feels distinctive and is delivered to the highest possible standard.

A major creative step forward has been our partnership with Social Pantry, enabling us to deliver Christmas catering to an exceptionally high and consistent standard across every event. Working seamlessly with their culinary team, we provide refined festive menus that combine creativity with reliability, ensuring clients benefit from proven dishes, beautiful presentation and flawless execution, even at peak volumes.

This collaboration allows us to focus our innovation on the overall guest journey, layering in themed food concepts, dietary-inclusive menus and flexible service styles to suit each audience, from formal sit-down dinners to relaxed shared-plate celebrations, while maintaining the quality, consistency and professionalism our clients expect.

Operationally, Adam continues to refine venue-specific production plans, introducing modular equipment systems and optimised logistics flows that improve speed of service and reduce visible back-of-house activity, keeping the spotlight firmly on the guest experience.

Finally, detailed post-season reviews capture feedback from clients, venues and staff, directly informing new menu development, layouts and service formats each year, ensuring our Christmas parties continue to evolve and delight long-standing and first-time clients alike.

We believe we should win because we are a self-funded, people-powered business that has grown through belief, resilience and collective accountability rather than scale or corporate resource.

Our company is built on a simple philosophy: we are only as good as the people around us. Every Christmas season demands total trust in one another. from founders to frontline teams, and every individual understands that if one person drops the ball, we all feel it. That shared responsibility is not just a value; it is how we operate when pressure is highest.

We compete in a market dominated by much larger operators with far greater infrastructure and budgets, yet we consistently deliver at the same, and often higher standard. Not because of resource, but because of commitment. Every result we achieve is fought for, earned and owned by the team as a whole.

Our founders remain visible and present, our leadership is hands-on, and our people are empowered to solve problems, protect the guest experience and support one another without hesitation. This culture turns obstacles into opportunities and ensures that our Christmas events feel personal, reliable and exceptional.

Each year delivers tangible growth, not just in numbers, but in trust, reputation and client loyalty. That progress is not accidental; it is the product of belief in our mission and pride in our craft.

We may not be the biggest team in the room, but we are one of the most united, and that is what makes our Christmas events truly stand out.